5 Customer Categories for Spring Deals
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March is not only a time of nature’s renewal but also a great opportunity to engage with your customers! In DIKIDI, you can set up targeted campaigns for different customer groups, ensuring each message hits the mark 🎯
Which customer categories should you focus on in your spring deals? 🤔
1️⃣ New Customers – Build Long-Term Relationships
Apply the filter “Category” → “New” and specify the first visit period.
✅ Example: "Thank you for choosing us! 💖 Enjoy a 10% discount on your next visit until March 31st. Book now and take advantage of this special offer! 🌸 [online booking link]"
2️⃣ Loyal Customers – Show Your Appreciation
Apply the filter “Other” → “Visits more than” and set the number of visits.
✅ Example: "You are our favorite customer! 🥰 To celebrate spring, enjoy a free hair treatment on your next visit. Book now 💆♀️ [online booking link]".
3️⃣ Inactive Customers – Bring Back Those Who Haven’t Booked in a While
Apply the filter “Category” → “Inactive” – these are customers who haven’t booked in over three months.
✅ Example: "Long time no see! 🌿 Spring is a time for renewal. Get 15% off your favorite service until March 31st! Book now 👉 [online booking link]".
4️⃣ VIP Customers – Highlight Their Exclusive Status
Apply the filter “Other” → “Spent more than” and set the amount
✅ Example: "You’re our VIP customer! 🌟 To celebrate spring, we invite you for a complimentary skincare treatment. Exclusively for you 💖 [online booking link]".
5️⃣ Customers with a Birthday in Spring
Birthdays are special, and a thoughtful gift from you can make the customer choose your business for their celebration prep—or simply brighten their day. Apply the filter “Birthday” and select either the month or a specific date range.
⚠️ Important! To send this campaign, ensure the customer's birthday is recorded in their profile.
✅ Example: "Happy Birthday! 🎈 To celebrate your special day, we’re giving you a 20% discount on any service. Treat yourself and book now! 💖 [online booking link]".
🎁 Bonus Idea
Give a selected group of customers bonuses valid for a limited time and notify them about it. This creates urgency and encourages them to visit you sooner.
✅ Example: "Spring is the season of gifts! 🌸 We’ve credited 500 bonus points to your account—use them for your favorite treatment before [date]! 😱 [online booking link]".
📢 How to Set Up Campaigns in DIKIDI?
📲 Go to “Control” → “Deals” – set up the filters, write your message, and send it via WhatsApp, or push notifications.
🚀 Use March to grow your business — set up your deals and attract more customers!
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