5 Customer Categories for Spring Deals

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March is not only a time of nature’s renewal but also a great opportunity to engage with your customers! In DIKIDI, you can set up targeted campaigns for different customer groups, ensuring each message hits the mark 🎯

Which customer categories should you focus on in your spring deals? 🤔

1️⃣ New Customers – Build Long-Term Relationships

Apply the filter “Category” → “New” and specify the first visit period.

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Example: "Thank you for choosing us! 💖 Enjoy a 10% discount on your next visit until March 31st. Book now and take advantage of this special offer! 🌸 [online booking link]"

2️⃣ Loyal Customers – Show Your Appreciation


Apply the filter “Other” → “Visits more than” and set the number of visits.

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Example: "You are our favorite customer! 🥰 To celebrate spring, enjoy a free hair treatment on your next visit. Book now 💆‍♀️ [online booking link]".

3️⃣ Inactive Customers – Bring Back Those Who Haven’t Booked in a While

Apply the filter “Category” → “Inactive” – these are customers who haven’t booked in over three months.


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✅ Example: "Long time no see! 🌿 Spring is a time for renewal. Get 15% off your favorite service until March 31st! Book now 👉 [online booking link]".

4️⃣ VIP Customers – Highlight Their Exclusive Status


Apply the filter “Other” → “Spent more than” and set the amount

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Example: "You’re our VIP customer! 🌟 To celebrate spring, we invite you for a complimentary skincare treatment. Exclusively for you 💖 [online booking link]".

5️⃣ Customers with a Birthday in Spring

Birthdays are special, and a thoughtful gift from you can make the customer choose your business for their celebration prep—or simply brighten their day. Apply the filter “Birthday” and select either the month or a specific date range.

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⚠️ Important! To send this campaign, ensure the customer's birthday is recorded in their profile.

Example: "Happy Birthday! 🎈 To celebrate your special day, we’re giving you a 20% discount on any service. Treat yourself and book now! 💖 [online booking link]".

🎁 Bonus Idea


Give a selected group of customers bonuses valid for a limited time and notify them about it. This creates urgency and encourages them to visit you sooner.

Example: "Spring is the season of gifts! 🌸 We’ve credited 500 bonus points to your account—use them for your favorite treatment before [date]! 😱 [online booking link]".

📢 How to Set Up Campaigns in DIKIDI?

📲 Go to “Control” → “Deals” – set up the filters, write your message, and send it via WhatsApp, or push notifications.

🚀 Use March to grow your business — set up your deals and attract more customers!


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