How Not to Lose Clients in the Pre-Holiday Rush: 5 Mass Messages That Will Bring Clients Back to You
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As the beloved New Year holiday approaches, clients become especially active. Before New Year’s, demand for beauty services rises sharply — everyone wants to look irresistible.
❗️ If you don’t remind clients about yourself in time, they can get lost in the pre-holiday rush and choose those who act faster. This isn’t just lost bookings — it’s lost revenue during the most profitable season 😣
💌 A reminder or special-offer mass messages is your protection against losing clients and a guaranteed way to boost sales in December!
What can you offer to make sure clients notice you? 👇
1️⃣ Show warmth during the cold season
December is a time of hustle and concerns, so it’s especially important to show clients that you remember them. If a client hasn’t visited in a while, remind them about yourself by inviting them to book a treatment and welcome the holidays looking their best.
The client will feel valued — and will definitely pay attention to you.
📌 Message example:
“We noticed that you haven’t visited us in a while — and we’d love for you to welcome the New Year looking your best! 🎄
Now is the perfect time to book an appointment with your favorite specialist: [online booking link]”
2️⃣ Offer a great deal
Tell clients about promotions or current discounts with a limited validity period. Before the holidays, everyone wants to treat themselves while still planning expenses wisely.
A выгодное special offer becomes a powerful reason to book with you.
Learn more about how to create a promotion in DIKIDI in the article.
📌 Message example:
“Welcome the New Year with savings! ✨
Only until December 26: 20% off all services!
Treat yourself to an unforgettable New Year look at the ‘Larush’ beauty salon: [online booking link]”
3️⃣ Suggest a gift idea
Gift certificates are a perfect way to delight loved ones before the New Year. Offer clients a ready-made solution — you’ll increase sales and attract new guests at the same time.
Create a certificate by following the instructions in the article.
📌 Message example:
“A gift certificate is the perfect holiday gift for friends and loved ones 🔥
🎄 Choose the right certificate now and give the gift of care and enjoyment: [online booking link]”
4️⃣ Promote service packages
New service packages are a great reason for a mass message — they help clients prepare for the holidays quickly and cost-effectively.
Ready-made packages solve three key client needs at once: they save money thanks to bundled pricing, reduce time spent choosing individual services, and provide comprehensive care — especially valuable during the pre-New Year rush.
📌 Message example:
“The holidays are just around the corner, and there’s less and less time for self-care? 😥
Try our new package — complete care in one visit for just 70 USD 😍
Book a convenient time now: [online booking link]”
5️⃣ Add New Year bonus points
Delight your clients with a pre-holiday surprise — send a mass message announcing bonus points credited to their account.
Such a gift not only boosts the client’s mood, but also motivates them to book a service and use their bonuses.
📌 Message example:
“Happy New Year! 🎉🎄
1,000 bonus points have already been added to your account — a holiday gift from our salon 🎁
Use them for any services: [online booking link]”
Use Mass Messages in DIKIDI
You can inform clients about special offers using WhatsApp messages in “Control → Mass messages”.
To learn how to set up WhatsApp* mass messages, read the article 👉 “Notifications to Customers via WhatsApp”.
📌 The pre-New Year rush is not a reason to lose clients — it’s an opportunity to show care and remind them about yourself through mass messages. Give your clients a festive mood and unforgettable experiences, and they will truly appreciate your attention! ❤️
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