FOMO in Action: The Secret Behind a High-Performing Deal
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What do all successful deals have in common? They always have a time limit. People hate missing out on a good deal — and that’s not just a feeling, it’s a proven psychological effect called FOMO (Fear of Missing Out).
Why does FOMO work?
When a customer notices that a deal is only available for a few days — or “until the end of the week” — their brain goes into overdrive: “Hurry up or you’ll miss it!”. Even if they weren’t thinking about booking, they’re a lot more likely to grab the chance now.
Psychologists have long proven that limited-time deals increase conversions—whether it’s sales or bookings. The combination of urgency and value is especially effective.
How to boost the FOMO effect for your deal?
✅ Set a clear time limit — choose a short visit time frame when you create a deal in DIKIDI, for example, just 3–7 days. This makes customers act faster.
✅ Use the “Visit time” option — this means your customer needs to book and visit within the time frame you set. Time pressure boosts performance.
✅ Be specific and add a countdown — include phrases like “Only until July 31” or “Just 3 days left!” in your description. This makes the time limit feel real and visible.
Examples of deals that really work
🔥 “Only 5 days — 20% off hair care services”
🔥 “Manicure + design — 30% off until Friday!”
🔥 “25% off your first appointment — until July 31”
🔥 “Book by the end of the week — get a free gift”
Even an ordinary deal turns into a powerful tool when you add a clear time limit. People enjoy discounts, freebies, and the thrill of winning — but only when they know the opportunity won’t last forever.
How to set up a deal in DIKIDI
1️⃣ Go to Control → Promotion → Deals
2️⃣ Set the active dates and choose Visit time
3️⃣ Add attention-grabbing text to the name or description — “Just 3 days,” “Don’t miss out!” or “Hurry, offer ends…”
4️⃣ Upload an eye-catching image
5️⃣ Save and publish your deal
📌 Tip: Promote your deal on social media and launch a campaign through DIKIDI — the more people hear about your limited-time offer, the better your results will be.
The FOMO effect works — make the most of it. Even a simple discount can draw in more customers when they fear missing out 😉
📚 Also read:
How to Create a Deal
Where Are Deals Posted?