Black Friday: The Start of Holiday Season Sales

Last modified: 12 hours ago

November 🍂 is not just about discounts — it’s the perfect time to prepare your customers for the December rush.

While everyone’s chasing deals, you can use mass messages not only to promote your services but also to build a steady flow of future appointments 🙌

DIKIDI mass messages help you: remind customers about your business, sell more — without pressure, fill free time slots, get your customer base ready for the holiday season

Start with a message that creates a sense of urgency and benefit:

1️⃣ “Black Friday is here! 🖤 Only until November 30 – 20% off care and coloring ✨ Get ready for 2026 – book now [link to online booking]”

2️⃣ “Beauty Week starts now! 🔥 Catch a 20% discount and step into winter with a fresh look ❄️ [link to online booking]”

3️⃣ “Don’t miss Black Friday! 💥 15% off your favorite services until the end of the month 💅 Book while free time slots are still available [link]”

Such messages grab customers’ attention and drive bookings.

After the first wave of deals it’s time to remind customers that December fills up fast.

1️⃣ “Want to see your stylist before the holidays? 🎁 Book now — December appointments are running out fast 🔥 [link to online booking]”

2️⃣ “December is almost here! 🎄 Free time slots are disappearing — grab yours while you can 💅 [link to online booking]”

3️⃣ “Free time slots are melting faster than the first snow ❄️ Book now 👉 [link to online booking]”

This type of message helps customers understand how busy your December schedule is.

💡 You can also share your free time slots not only in text but as a visual post. It’s one of the most effective ways to show available time, diversify your social content, and boost bookings.

Remind customers that the holidays are coming — and it’s the perfect moment to think about presents! Gift certificates are not only a pleasant surprise but also a great way to sell more services.

1️⃣ “Not sure what to give your loved ones? 🎁 Give the gift of beauty and care! Our salon’s gift certificates are the perfect present for friends, moms, and colleagues 💌 [link to online booking]”

2️⃣ “The perfect gift does exist 💖 A certificate is a thoughtful gesture they’ll remember 🎀 Make someone’s day today [link to online booking]”

3️⃣ “It’s gift time 🎄 A gift certificate is an easy way to say ‘you deserve care’ 💝 [link to online booking]”

Such mass messages spark interest in December purchases — and recipients of gift certificates often become regular customers.

If you have a loyalty program, motivate customers with bonuses for November appointments — they can use them in December!

1️⃣ “Black Friday gifts are here 🖤 Get 15% cashback in bonuses and use them for your New Year’s look 🎉 [link to online booking]”

2️⃣ “Double bonuses this November! 💥 More visits – more rewards. Spend your bonuses in December on festive treatments 💅 [link to online booking]”

3️⃣ “Black Friday at Beauty Salon 🖤 Earn 15% cashback for November visits! 🎁 [link to online booking]”

📌 Tip: If you’re planning a mass message about increased bonuses, make sure to set up an additional bonus program in DIKIDI beforehand.

📲 How to send a mass message

You can launch a mass message in DIKIDI → Control → Mass Messages.

💡 Combine several ideas in one campaign — discounts + free time slots + gift certificates. This way you’ll gain maximum attention and bookings without spending on ads.

Let November be the start of your most profitable season ever! 💰 Everything begins with one mass message — and you already know where to create it 😉

How to Set up Mass Messaging to Customers?