5 Reasons Why A Business Needs Regular Mass Messaging

Last modified: 3 months ago

In a competitive environment, it's crucial to constantly keep customers interested in your business.

One of the most powerful tools to do it is mass messaging.

In this article, we’ll look at 5 significant reasons why regular mass messages are essential for doing your business successfully.

1️⃣ Customer Retention

To ensure that customers keep coming back, they need an additional incentive.

Personalized offers sent via mass messages make your business more appealing for follow-up visits.

✅ Example:

“Fall is nothing to be sad about! 🍂
Book a manicure with a friend and get 30% off 😍
Make an appointment right now: [link to your online booking]
*The promotion is valid until September, 31st”

⚠️ Important! You can find the link to online booking in the “Settings” → “Online Booking” section.

2️⃣ Raise Your Brand Awareness

Regular mass messaging plays a key role in developing and strengthening your brand’s image.

When customers receive useful and engaging messages from you, they start associating your business with professionalism and care.

Regular messages remind customers of your brand, reinforcing it. Next time they need a service, they’ll think of you first.

✅ Example:

“🍂 Autumn services at Perfect Look 🌟
Update your look with our treatments:
💫 RF-lifting for rejuvenation
🌿 SPA for hair
Give yourself a bright autumn! ✨
Booking is open now🍁
[your link to online booking]”

3️⃣Average Check Growth

Regular mass messaging is a great way to promote additional services and special offers. Information about discounts and promotions motivates customers not only to book more but also to choose higher-priced treatments.

✅ Example:

“We have a great surprise for you! 💞

Book two services and get a discount 🥰
Pampering yourself at [your business' name] just got even better 💫”

4️⃣Cost-Effective Marketing

Unlike expensive advertising campaigns, mass messaging is an affordable and effective way to engage with customers.

This is especially beneficial for small and medium-sized businesses looking to increase profits with minimal investment.

5️⃣Gather Feedbacks

Regular mass messaging allows you to quickly receive customer feedback using surveys.

This helps you timely respond to customer needs and improve service quality.

✅ Example:

“Let’s make [your business' name] even better! 🌟
We’d love to learn your opinion on our salon. Take a short survey — it will help us to become better! 💇‍♀️

[Link to the survey]”

In a world with a customer being distracted, regular mass messages help not only to stay in touch but also to encourage customers for choosing you again and again.

🚀 How to Launch a Mass Message in DIKIDI 💬

Send messages via WhatsApp, SMS, chat, or a branded app.

🌐 Web Version: Go to the “Customers” → “Mass Messaging” section.

📱 Mobile Version: Go to the "Control” → “Mass Messaging” section.