Deals: how to stop waiting for clients at the end of January and achieve stable bookings
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The end of January often feels especially challenging ❄️
The holidays are long over, but a steady flow of clients hasn’t returned. Schedules fill unevenly, empty days and gaps appear, and appointments are increasingly postponed “until later.”
At this point, the January slowdown can no longer be blamed on holidays or a short month. If bookings haven’t leveled out by the end of January, they rarely recover on their own. Most often, the reason is simple: clients still don’t have a clear reason to come right now.
This is exactly the moment to stop waiting for “demand to come back” and start managing it.
Why deals matter in late January and February
In the second half of January and in February, clients behave more rationally. They pay closer attention to spending, compare options, and choose businesses where the offer is clear and transparent.
Deals act as navigation 🎯
They help clients understand:
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when it’s best to come;
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why it’s beneficial right now;
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why they shouldn’t postpone their visit for another month.
A well-structured deals removes doubts and makes booking easier. That’s why it’s important to clearly explain all terms and conditions in the description.
Deals that work best in late January and February
Fixed price for a service
At the end of January, clients want to understand their budget in advance. A clear final price reduces anxiety and helps them decide faster. This format works especially well for popular, recurring services.
Model appointments / skill practice
Ideal if your salon trains specialists, launches a new service, or updates techniques. High value and a limited number of spots create demand and help quickly fill specific dates.
Meet the specialist offer
A format for first-time visits. It lowers the barrier to trying a new professional and helps clients take the first step—particularly relevant at the beginning of the year, when many rethink their routines.
Holiday-themed deals
For example, around Valentine’s Day. These deals are easy to explain, memorable, and create a sense of personalization. They work well for both short campaigns and one-time offers.
A bonus instead of a discount
Even if the discount is minimal, the main value can be in a bonus: an extra service or a small perk. This format is well received toward the end of winter, when clients are tired of constant sales.
How “Refer a Friend” boosts deals
When your existing client base starts booking less frequently, referrals become especially important 🤝
The “Refer a Friend” format naturally complements service deals and helps attract new clients without direct advertising costs. In DIKIDI, this is implemented through the "Referral Program". Combined with deals, it creates a balanced system: some clients return thanks to offers, others come by recommendation, and overall occupancy stabilizes.
Where to create deals in DIKIDI
Creating and publishing a deals takes just a few minutes.
📱 In the DIKIDI mobile app: “Control” → “Promotion” → “Deals”
🌐 In the web version: “Promotion” → “Deals”
After publication, the deals appears in DIKIDI, on your website, on your business page, and via a direct link for clients.
The end of January is the moment when you can still influence February’s bookings and avoid entering spring with an empty schedule 🗓
Deals in DIKIDI help you stop waiting for demand to recover and start managing it—filling gaps, balancing schedules, and working with clients systematically instead of in emergency mode.
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