The January slowdown is canceled: bringing clients back through mass messages
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After a fully booked December, a sudden silence sets in: clients are slow to return, schedules start to empty, and the familiar flow seems to disappear. Those who were recently booking actively and promised to come back after the holidays postpone their visits “for later,” leaving businesses in waiting mode ⌛️😢
Why is January a low season?
❌ Finances. After holiday spending, people try to save money and postpone non-essential expenses.
❌ Life rhythm. Many are still on holiday. Clients are less active and not in a rush to plan, so everything gets postponed “until later.”
❌ Forgetfulness. In the holiday hustle, clients often lose track of their usual routines and may forget to book a repeat visit.
Waiting for clients to return on their own is a risky strategy. To maintain a steady flow of bookings, it’s important to remind them about yourself in time and give them a pleasant, unobtrusive reason to come back.
Gently remind clients about yourself with campaigns in DIKIDI Business! 💙
How to remind clients without pressure?
1️⃣ Invite clients to collect their gift
Credit clients with bonus points for the New Year and let them know about it through a campaign. This creates a strong incentive to come in for a service.
💡 Important: Set an expiration date for the bonuses. Clear deadlines motivate clients to book and not postpone their visit.
✅ Mass message example:
“Happy New Year! 😊🎄
We’re giving you 1,000 bonus points for any service 🎁
Use them until January 31 — choose a convenient time and treat yourself with a moment of care 💙
[online booking link]”
2️⃣ Be there when it matters
Send a gentle reminder about a repeat visit. Show clients that you care, even if they’ve forgotten themselves.
💡 Important: Keep it simple and avoid overload. Too much information can feel overwhelming — make your message clear and appealing.
✅ Mass message example:
“You visited us last year! 😭 We miss you 💔
Choose a convenient time for your next visit and start the year by taking care of yourself ✨
[online booking link]”
3️⃣ Talk about themed days
Invite clients to visit your salon on a fun, memorable themed day — for example, a favorite color day, a specific era aesthetic, or bright accessories. To make it even more attractive, add a small discount for visits on that day.
💡 Tip: Add a competitive element. Offer clients bonus points for completing a simple task, such as:
✨ dressing only in pink
✨ sending a photo with a themed accessory
✨ completing a fun mini challenge related to the theme
This boosts interest and engagement, while the festive atmosphere motivates clients to return.
✅ Mass message example:
“🧙♂️ A magical day at the salon!
January 8 — Magic Day at ‘Aura’ salon ✨
🎁 Come in a themed look and receive a bonus for your visit
😍 We’re waiting for you! [online booking link]”
4️⃣ Share your updated schedule
During the holidays, a special schedule may apply. Tell clients about changes or new procedures added to your price list.
💡 Tip: Add personalization. If you’ve introduced a procedure clients have been requesting for a long time, let them know — this kind of news won’t go unnoticed.
✅ Mass message example:
“We have great news! 🎄
We’ve updated our schedule and added the procedure you’ve been waiting for! 😍
📌 Try it today: [online booking link]”
Where to send campaigns ❓
To bring clients back after the holidays and fill your schedule again, send messages through any convenient channel: WhatsApp, DIKIDI Online, or your branded app.
💡 Tip: Combine channels to reach the maximum number of clients and increase message effectiveness.
⚙️ Create a campaign here:
🌐 Web version: “Customers” → “Mass messages”
📱 App: “Control” → “Mass messages”
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