Loyalty Program: A Game Everyone Wins

Last modified: 2 weeks ago

Customers are looking for not only great deals but also positive experiences. A loyalty program, designed as an exciting game, can meet these expectations, engaging and motivating customers to return again and again.

In this game, everyone is a winner: customers receive privileges and bonuses, while businesses enjoy increased loyalty, a steady flow of customers, and a boost in average ticket value.

Rules & Level Up

With DIKIDI, you can create a unique bonus system with different levels. Here’s an example of a simple and effective structure:

Level 1: Cashback begins with a minimum check amount of 0. Even if a customer buys the most affordable service, they’ll leave with a nice bonus and a reason to return. Cashback rate: 5%.
Level 2: Customers who spend over 100 $ earn 10% cashback.
Level 3: Customers spending over 250 $ receive a 15% cashback.

Bonuses: Use or Save?

To encourage customers to come back regularly, set a reasonable limit on bonus redemption — for example, allowing bonuses to cover up to 25% of the check amount. This encourages customers to save up bonuses, come back, and doesn’t affect business negatively.

Blackjack: Mass Bonuses

DIKIDI offers the option to accrue bonuses to multiple customers simultaneously, opening new avenues for attracting customers. After bonuses are issued, you can send a free push notification. This reminder encourages customers to visit you again and creates positive emotions, as customers love receiving unexpected gifts! 🎁

To issue mass bonuses, go to the “Customer” section in the web version, click “List of customers” and “Accure reward points”.

Special Occasions

You can create various bonus programs for special occasions:

Birthday Bonuses: Ensure that a customer’s birthday information is filled out in their profile to enable this feature.
Seasonal Promotions: Launch temporary programs with increased cashback during sales events like Black Friday. This encourages customers to take advantage of the offer right away.

Black Friday Promotion Example

Nm: Black Friday Bonus Rush

Duration: from November, 20th to November, 29th

Program Terms:

Increased cashback: 25% of the check amount
Minimum check amount to accrue: 10 $
Maximum bonus redemption rate: up to 30% of the next visit's payment
Bonus duration: Bonuses are valid for 2 weeks and will expire after that, encouraging customers to visit you within this timeframe🔥

⚠️ Important! If multiple programs are active simultaneously and a customer suits for several, bonuses will be accured based on the highest cashback rate.

Calculate the optimal cashback percentage to maintain profitability. Determine loyalty program levels based on the average check.

November and December are perfect months to implement a bonus system. This approach enables price adjustments justified by a loyalty program. Remember, bonuses are a deferred discount that customers might not even use😉

By setting up a loyalty program in DIKIDI, you're taking the first step towards building a loyal customer base with each member feeling a part of a privileged circle.

How to Set Up Your Loyalty Program:

🌐 Web Version: “Customers” → “Loyalty Program”

📱App: “Control” → “Rewards”

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