First Impressions Are Most Lasting: The Business Value of Design
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Design has long ago become an essential tool in promoting businesses. The way your offer looks to a customer determines their first impression and, consequently, their decision to use your services.
This is particularly noticeable in online service bookings: appealing colors, visually clear headings, and a well-designed color scheme of the interface help to shape the image of your business.
Why Is a Design Not Just About Beauty, But Also About Convenience?
According to McKinsey & Company, companies that systematically work on improving design demonstrate significant revenue growth compared to their competitors. But what are the specific advantages of design?
Good design:
- Creates impressions: You have just 3-5 seconds to capture a customer’s attention
Makes your brand stand out from competitors
- Conveys your company values
- Increases revenue
In the service industry these factors become crucial because each detail is important.
What Design Elements of Online Booking in DIKIDI Can Be Changed?
- Company Logo. This is the primary visual symbol and a simple way to create and stick your brand in the customer’s memory.
- Background Image. Add an image that reflects the nature or vibe of your business. This could be a photo related to your activity or an abstract background that creates the desired mood.
- Section Headings. By default, online booking DIKIDI includes sections like "Professionals," "Services," and "Group Services". You can change their names, for example, to "Trainers," "Workouts," and "Group Workouts" if you provide fitness services.
- Color Scheme. Choose colors that harmonize with your corporate style to create a cohesive image.
- Photos of Services & Professionals. High-quality images will highlight a professional approach to even the smallest details.
- Description of Your Business. This allows you to convey your approach, advantages, mission, and values.
Additionally, DIKIDI offers the option to create your own branded app for iOS and Android, which further strengthens your business's presence in the market and creates a unified image.
Design Is an Investment in the Future of Your Business
At first glance, quality design may seem like a costly element, and its impact can be hard to measure. However, investing in design at the initial stage helps businesses save resources and reduce "design debt", when visual shortcomings need to be refined later.
Research shows that 94% of users abandon a brand if they aren’t satisfied with its design. The halo effect is in your favor: quality design instills confidence in your services and their high level.
Today, design is not just an outer shell, it is a tool for attracting and retaining customers. Remember, the devil is in the details.
Set Up Your Online Booking Design:
🌐 Web Version: “Settings” → “Online Booking” → “Design”
📱 App: “Settings” → “Online Booking” → “Online Booking Design”
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