The Case of Missing Customers: Notifications Will Bring Them Back
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"I’m hard to find, easy to lose, and difficult to get back…"- a customer says.
The biggest mistake many entrepreneurs make is the lack of a strategy. They attract a customer and forget about them forever. Unfortunately, this approach won't work.
Working with customers is a challenging and responsible task. In this article, we'll focus on the types of notifications that will help you not only to retain a customer but also to encourage them to book again.
Invitation For a Follow-up Visit
After a customer's first visit to your salon or studio, it's crucial not to lose contact with them. Here, a notification inviting them for a follow-up visit appears. It reminds the customer about the importance of regularly visiting your business and encourages them to return.
How does it work?
After a certain period following the visit, the customer receives a message inviting them to book a service.
A sample notification:
"It's been a month since your last appointment 😱 Time to refresh your look! ✨ Book a convenient time: :LINK"
Parameters in the DIKIDI system:
- :LINK is a link to online booking
This notification creates a sense of care and attention, fostering an emotional connection between the customer and your business.
⚠️ Important! The system considers any existing future appointments and will not invite a customer if they have already booked a follow-up visit.
Request for Feedbacks & Tips
Another key step in retaining customers is a request for feedback and tips. This notification plays a dual role: it not only helps you to gather feedbacks to improve your service but also involves the customer in the process of enhancing your business.
A feedback request:
After the visit, the customer receives a message offering them the chance to leave a feedback about the quality of service and the work of the professional. This creates a sense of engagement and shows the customer that their opinion truly matters.
Example:
":CLIENT_FIRSTNAME, thank you for choosing our salon! 😊 We would appreciate if you could leave a feedback about :MASTER_NAME's work 🌟 Your words inspire us 💖 :REVIEW_LINK"
Parameters in the DIKIDI system:
- CLIENT_FIRSTNAME is a client's name
- :MASTER_NAME is a name of the professional
- :REVIEW_LINK is a link to the feedback
A tips request:
Customers are increasingly getting used to the convenience of digital services, and the ability to leave a tip through a notification is an extra bonus that makes their experience with your business even more pleasant. It’s also a way for customers to express their gratitude to the professional for a job well done without worrying about cash or transfers.
Example:
"Did you enjoy your visit? 🌟 You can leave a tip 🙌 [Link] We’re looking forward to seeing you again 💕"
Learn how to set up tips in this article: Online Tips.
Why Are These Notifications Important?
1️⃣ Emotional connection: Personalized invitations and feedback requests strengthen the emotional bond between the customer and your salon. When customers feel cared for, they are more likely to return.
2️⃣ Increased loyalty: Regular reminders about follow-up visits and feedbacks maintain a high level of customer engagement with your business.
3️⃣ Revenue growth: Notifications directly impact revenue growth. Tips motivate professionals, and invitations for follow-up visits ensure a steady flow of customers.
An effective notification system is a vital tool for building long-term customer relationships.
Notifications can be set up to be sent via WhatsApp, Telegram, SMS, and Push Notifications
⚙️ To enable, go to Settings → Notifications.
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